GUEST POST: DESIGNING FOR MILLENNIALS

We’re seeing distinct home trends that are being adopted by Millennials. Many are choosing to rent rather than purchase, selecting smaller and more intentional spaces. In stark contrast to the “McMansion” trend of a prior generation, they exhibit a preference for function over the traditional trappings of luxury living, focusing on elements they deem essential in furnishing their space.

What types of essentials? Instead of seeking trophy pieces and changing décor to conform to the latest fads in pop culture, you’ll see them sticking to staple items. From a classic sofa (like this), to a pair of unique accent chairs (aren’t these perfection?) and perhaps a versatile cocktail table (here), these furnishings convey a sense of clean lines and good taste. The Millennial lifestyle clearly favors a transitional/contemporary look with an emphasis on function. This generational cohort is extremely mobile, so furniture designs need to be adaptable to different surroundings and layouts – from a loft with reclaimed wooden floors and an open ceiling, to a tiny city apartment.

So the challenge remains, “how do I select pieces that I like so much that I’m willing to have them travel with me?” As a designer, my answer would be to look for designs that stand on their own and don’t depend upon their surroundings to create the look. Seek items that combine classic lines with a cool, contemporary vibe.

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